Celebrate Black History Month


Black History Month is an observance of the history of the African diaspora in a number of countries outside of Africa. Since 1976, it is observed annually in the United States and Canada in February, while in the United Kingdom it is observed in October. In the U.S., Black History Month is also referred to as African-American History Month. Black History Month was begun as Negro History Week by historian Carter G. Woodson in 1926. His goal was to educate the American people about African-American history, focusing on African Americans‘ cultural backgrounds and reputable achievements.


The 2nd Feed the Hungry Soup Drive – 1/24/2012 – Wicker Park – Chicago

Our second “Feed the Hungry Soup Drive” will take place on Tuesday, January 24th in Chicago’s Wicker Park. Please help by donating $2.50 for a cup of soup to feed hungry people in these cold winter months.

The first True Herban Clothing “Feed the Hungry Soup Drive” went over with great success. We were able to feed 30-40 hungry people in Chicago’s Wicker Park on a cold winter night. With the help of New Leaf Natural Grocery who donated all the ingredients (which were mostly organic or locally grown) and The Night Ministry’s Health Outreach bus, we were able to hold a great event, with a great purpose! Check out the recipe for the True Herban Chowder by Chef Alan below, and even see a video of him putting the finishing touches on his soup here.

True Herban Chowder

Ingredients Needed: (serves 5-8 people)

4 oz. BEELER’S Hickory Smoked Organic Bacon (if left out, substitute with 8 oz. butter)
8 oz. Whole Unsalted Butter
2 Cups All-Purpose Flour
5 lbs. Potatoes, peeled small dice
1 Large Onion or 2 Medium Onions
5 stalks Celery, small dice
5 BUNNY-LUV Organic Carrots, small dice
1 lb. SNO PAC Organic Peas
1 lb. Wild Harvest Organic Sweet Corn
½ lb. Broccoli
1 Qt. Organic Chicken Broth (Vegetable Broth May be Substituted
2 Pts. Heavy Cream
Sea Salt
Black Pepper


  1. Place Bacon in minimum 2 QT. Pot and cook until bacon becomes crispy and fat renders.
  2. Remove Bacon and set aside.
  3. Add Butter.
  4. Once butter is melted, add onions, celery and potatoes.
  5. Season mixture with Salt & Pepper
  6. Keep pot on medium heat until onions are translucent and potatoes are soft.
  7. Add Flour and mix thoroughly.
  8. Add Chicken Broth, mix thoroughly and bring to a boil.  Reduce to simmer and simmer for 10-15  minute until  broth is a gravy-like consistency.
  9. Remove mixture from pot into blender and puree for 30 seconds until smooth.
  10. Transfer mixture into new pot and repeat until done.
  11. Add Carrots, Corn, Broccoli, Peas and Bacon.
  12. In separate pan, heat milk slightly until bubbles start to form and add to soup pot.
  13. Add Heavy Cream
  14. Check Seasoning and adjust with Salt & Pepper if desired.

True Herban Community Outreach in Wicker Park

Tuesday, December 20th True Herban Clothing partnered with the Night Ministry of Chicago and New Leaf Natural Grocery to help bring smiles and warm food to those less fortunate in this wonderful city of Chicago. We made “True Herban Chowder”, a tasty combination of organic spices, fresh vegetables and even some frozen ones to! A majority of the ingredients were donated by New Leaf, most locally and organically grown. It was great to start a series of social programs that we will be implementing throughout the year to help keep our promise of being socially responsible and giving back to our community.

After speaking with some of the employees we learned that the Night Ministry also has youth outreach programs that aligned very well with our goals. We’ll keep all our followers updated for future events, and about you can help! But don’t forget we will continue to help feed the less fortunate, and you can do your part by buying a cup of soup for the hungry on our website www.TrueHerbanClothing.com.

Thanks to all that donated so far, and to those that will do so in the future!

Like, Share, Follow, Retweet, Comment = Give

Feed the HungryTonight at 10:30pm in Chicago’s Wicker Park neighborhood, the True Herban Crew will be  feeding the hungry with the Night Ministry, using locally grown and/or organic ingredients donated from our partner, New Leaf Natural Grocery.

All of today, True Herban will be donating the following  for each unique Purchase, Email sign-up, Facebook Like, Comment, Share, Twitter Follow or Retweet: (click the links for easy giving)

Help us make a better and warmer holiday for the people who are less fortunate than we.

How much will True Herban donate if I do each one of these?
New to our Facebook and Twitter pages can donate up to $7.50 for doing all the above
Already Like us on Facebook OR Follow us on Twitter, $7.00
Already Like us on Facebook AND Follow us on Twitter, $6.50

Collaboration Partners

The Night Ministry connects with Chicago’s vulnerable youth and adults, providing
basic supplies, self-care supplies, free healthcare, housing and supportive services
for youth, referrals to other resources, and more. We offer services at the moment
of need on the street, a mobile health bus, and our shelter and supportive services
programs for homeless youth. http://www.thenightministry.org/

Newleaf Natural Grocery is dedicated to providing an affordable way to buy organic produce by offering weekly organic produce boxes at the lowest cost available. At our store you can pay for your produce box by the week, no long term commitments. http://www.newleafnatural.net/

Threadless Visit!

I had the privilege to go behind the scenes into one of the most successful and innovative run t-shirt companies in Chicago. I’ve passed the headquarters, located in the West Loop neighborhood of Chicago on Madison and Elizabeth, numerous times on my way to the United Center to watch the Chicago Bulls play, and it intrigued me each pass.

Walking up to the front door, I was greeted by a sign that says, “Horray! You are here and we are open”. As I entered into the building the first thing I saw was an old AIRSTREAM stainless steel trailer in the middle of  a collage of tshirts, and surrounded by brightly painted walls with designs like a Unicorn shitting a Diamond and a clown puking rainbow on a cat while holding an axe. With a blue felt pool table, crane game and Big Buck Hunter arcade game, I thought to myself, this place was cool! I just walked into a college kid’s fantasy factory.

The warehouse was blasting music while 15-25 employees disguised as hipsters were running through aisle to aisle of shirts stacked to the ceiling, and stuffing envelopes with shirts. This again was pretty damn cool!

Heading up to the office, it was a different scene. The offices were definitely cool and modern, but you could tell this was where business was done. It was awfully quiet, but it was pretty much noon and lunch time. They did have open air offices, with the CMO and CEO sitting amongst the rest of the staff, which I think is a sign of good culture and management. After passing a few of the office pets, I was introduced to the CEO, Thomas Ryan whom I chatted with me on how busy they have been with holiday and the shipping challenges that come with doing a significant amount of international business.

All in all, the office was cool, the culture was fitting to the brand and the productivity was high. Check out some pics I snapped from the lounge below:

Our First Press Coverage!

We hit a milestone yesterday! Our first publicized press article! Titled, “True Herban Clothing brings a sense of purpose to fashion“, and written by Jessica Merritt from the http://www.examiner.com. Jessica did a great job of capturing the purpose that True Herban was created for, and the problems it seeks to solve.

My favorite quote from the article has to be this:

Founders Eric and Salim are committed to creating a community of people and products that raise awareness for the three elements of the True Herban mantra: the notion of living a green-friendly lifestyle, creating products that are made in America, and doing it all with a social purpose. As social entrepreneurs, this community will initiate social and environmentally responsible programs to grow and support these core values.

We will ride the momentum of this article into the next weeks and months to build True Herban Clothing, its impact on the industry, people and environment.

Help Feed the Hungry – Donate a Cup of Soup

On December 20th, the True Herban crew will be partnering with the Night Ministry and New Leaf Natural Grocery to feed the homeless in Chicago’s Wicker Park neighborhood.  There will also be a Health Outreach bus there giving out Free Health packs to the community and providing other health screenings and services.

Please donate $2.50 to buy a cup of soup for the homeless by clicking here, and adding to the cart.

The Night Ministry serves youth and adults facing complex, multiple, and intertwining problems. The Night Ministry develops and enhances our programs by listening to those we serve. We try to find ways to make services easier for people to access while they cope with obstacles arising from complex life situations.

New Leaf Natural Grocery is located in Rogers Park, Chicago and is dedicated to providing an affordable way to buy organic produce by offering weekly organic produce boxes at the lowest cost available. At our store you can pay for your produce box by the week, no long term commitments.