True Herban Boston Trip

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Founders, Eric and Salim, traveled to Boston, MA for a four-day three night business/pleasure trip. The first two days would be spent at the YouthTrade Entrepreneur Summit hosted by Whole Foods Market, exploring Cambridge and Boston in the evening and night. The next two days will be spent celebrating St. Pattys Day in the number one city for St. Patrick’s Day in the USA. Here is a Day by Day breakdown of events.

Day 1

  • 6:35am – Depart Chicago O’Hare International Airport.
  • 9:40am – Arrive in Boston Logan International Airport
  • 10:30am – 5:00pm Microsoft NERD Center for YouthTrade Summit
  • 6-7pm – MIT Drinks and March Madness Action
  • 8pm – Checked into our AirBnB accommodations with Nadine in Cambridge, two blocks from Harvard.
  • 9pm – 12am Pizza and Drinks in Harvard Square

Day 2

  • 8am – 2pm Whole Foods Market meetings at their North Atlantic Regional headquarters
  • 3pm – Late lunch at the Whole Foods Market Cafe
  • 4pm – Visit of Whole Foods Market in Fresh Pond for research and follow ups
  • 5pm – Watched “Acts of Valor” at a vintage movie theatre
  • 7pm – Relaxed and Recharged at the House
  • 8:30pm – Train to downtown Boston
  • 9pm – Night Site Seeing, State Building, Freedom Trail, Old City Hall, America’s First Public School
  • 10pm – Dinner at Ruth’s Chris Steakhouse, inside the historic Old City Hall building on School Street.
  • 11:30pm – Walked through the inclines and declines of Beacon Hill
  • 12:00am – Charles River Walk
  • 2:00am – Back Home

Day 3

St. Patrick’s Day in Boston!!!


Celebrate Black History Month


Black History Month is an observance of the history of the African diaspora in a number of countries outside of Africa. Since 1976, it is observed annually in the United States and Canada in February, while in the United Kingdom it is observed in October. In the U.S., Black History Month is also referred to as African-American History Month. Black History Month was begun as Negro History Week by historian Carter G. Woodson in 1926. His goal was to educate the American people about African-American history, focusing on African Americans‘ cultural backgrounds and reputable achievements.

T-shirt Spotlight: True Herban Crossroads

True Herban Crossroads represents choice, power and potential. In life we all have choices, responsibilities and possibilities. The choices we make determine the next moment and phase of our lives. That decision-making ability is our power. Even when we feel we are powerless, we have the power to choose. And because we have the power to choose, we have the potential to shape and guide our lives.. By choosing not to decide, you’re still making a choice. Within the design, straight lines, intersections, a circle curve and arrows pointing all ways effectively represent the choice, power and potential each of use possess.

Purchase the True Herban Crossroads shirt today, and add a premium 100% organic cotton t-shirt that was completely grown sewn and Made in America.


6″ of snow = 30% off for 6 Days!

Mother Nature gives and she takes. She is taking 30% from us and giving it to you! Thanks to her efforts, 6″ of snow fell on Chicago today 1/12/2012.

I promised to multiply the number of inches of snow by 5, and give that % off all our shirts on

Use the code SNOWDAY when you go to checkout, and we’ll take 30% off your shirt.

It’s good for 6 days, so that means next Wednesday 1/18 at midnight.

Mother Nature Always Wins

Snowmaggedon Chicago 2011A major snow storm is approaching Chicago and the Midwest today and staying for a few days. Experts say between 4-8″ today! We in Chicago remember all to well how great snow can be from last years’ Snowmaggedon. This pic is of Lake Shore Drive shut down after 22″ of snow.

For every inch of snow that mother nature drops on Chicago today, 1/12/2012, we will be multiplying by 5X, and that will be the discount that we give on all shirts at The discount code* will be valid for as many days as we get inches… let’s hope for a BIG STORM! Dress warm, and drive safe!

1″ – 5% off for 1 day
2″ – 10% off for 2 days
3″ – 15% off for 3 days
4″ – 20% off for 4 days
5″ – 25% off for 5 days
6″ – 30% off for 6 days
7″ – 35% off for 7 days
8″ – 40% off for 8 days
9″- 45% off for 9 days
10″ 50% off for 10 days

*Discount applied up to 10″ of snow

Discount announced later tonight! Dress Warm and Drive Safe!

Like, Share, Follow, Retweet, Comment = Give

Feed the HungryTonight at 10:30pm in Chicago’s Wicker Park neighborhood, the True Herban Crew will be  feeding the hungry with the Night Ministry, using locally grown and/or organic ingredients donated from our partner, New Leaf Natural Grocery.

All of today, True Herban will be donating the following  for each unique Purchase, Email sign-up, Facebook Like, Comment, Share, Twitter Follow or Retweet: (click the links for easy giving)

Help us make a better and warmer holiday for the people who are less fortunate than we.

How much will True Herban donate if I do each one of these?
New to our Facebook and Twitter pages can donate up to $7.50 for doing all the above
Already Like us on Facebook OR Follow us on Twitter, $7.00
Already Like us on Facebook AND Follow us on Twitter, $6.50

Collaboration Partners

The Night Ministry connects with Chicago’s vulnerable youth and adults, providing
basic supplies, self-care supplies, free healthcare, housing and supportive services
for youth, referrals to other resources, and more. We offer services at the moment
of need on the street, a mobile health bus, and our shelter and supportive services
programs for homeless youth.

Newleaf Natural Grocery is dedicated to providing an affordable way to buy organic produce by offering weekly organic produce boxes at the lowest cost available. At our store you can pay for your produce box by the week, no long term commitments.